The Great Cat of R’a by Robert J Muller (http://amzn.to/2kIKMms) reminds me that as much as we gain from technology, we also have to pay a price. This little post looks back nostalgically on what we’ve lost in publishing.
Let’s start in the beginning. Not that many millennia ago, publishing meant inscribing our words in stone. Even though this method is rarely used anymore, it is still used for gravestones and remembered in idioms like “carved in stone,” and “written in stone.”
The beauty of this technology was durability. While the Rosetta Stone survived for thousands of year, you can not expect comparable longevity from your favorite eBook. If you are not convinced, consider the number of sound recording mediums that have become obsolete in the last century (wires, cylinders, platters, tapes, discs, each of several types).
As with twentieth century sound recordings, stone encryptions shared publishing with other durable media, such as clay tablets and wall paintings, especially the very durable frescos.
Eventually, carved-in-stone was replaced by paper and ink. This had the advantage of being cheaper to produce and easier to store. This technology allowed knowledge to be widespread. Durability was sacrificed. These new books (scrolls) were not resistant to fire, water, or mold damage like the previous stone and ceramic versions.
However, they could be beautiful. Consider this page from an illuminated manuscript.
The next breakthrough was the printing press. This image of the Gutenberg Bible shows some early attempts to maintain the hand-crafted beauty of pre-printing-press books. However, with the printing press came mass-market publishing where artistry, color, gold leaf, etc. were abandoned for the benefit of cheaper and more widely available books.
We are now at another technology change. Electronic publishing. The trend line should be clear by now. Durability is virtually (insert joke here) gone, and the artistry is reduced. While today’s printed books are not illuminated manuscripts, each publisher considers the design of the book: size, paper, header, footer, numbering, fonts, layout, etc.
On the other hand, eBooks are basically just text strings. The reader is expected to choose page size, the font and even the page color. eBooks all have the same look and feel. Lost is the creative design.
This brings me back to the book mentioned at the beginning of this post.
The Great Cat of R’a by Robert Muller is a wonderful alternate history set on the San Francisco peninsula in the current time, but the city is called Menmenet and it is part of the Ta’an-Imenty Republic (a country on the western side of North America), part of the new world empire of Kemet (Egypt).
This is an example of wonderfully creative design we will see in decline as the eBook technology takes over. Here is the first page (copyright 2016 by Robert J. Muller)…
This is the last in a series of posts on mathematical metaphors. Don’t let the topic scare you. We all use these metaphors, most of us use them every day.
This is a graph of a sinusoidal function. It is the most realistic metaphor, and rarely wrong.
This is the metaphor that takes the longest view.
Like so many Russian nesting dolls, it contains all the previous models. This is the metaphor that says whatever goes up, must come down.
This is the metaphor that takes each change in perspective, whether it is a bad day at the gym, an argument with a spouse, or a lost election. This is the metaphor being used when the Buddha says, “His success may be great, but be it ever so great the wheel of fortune may turn again and bring him down into the dust.”
This final metaphor is the one of serenity and peace.
NPR noticed that larger pizzas are more economical than smaller one. The same can be said for many consumables like ice cream, soap, cereal, milk, flour, meat, toilet paper, etc. The large economy size is a standard fixture on many stores. Costco is famous for large sizes.
But what is the reason for this packaging? Some people point out that this leads to spoilage and waste, or overeating. Others note the irony that those who must need to stretch their budget, can not afford to buy or store this giant packages.
Why do companies continue to market these larger quantities? One possibility is cost saving. Another is that there is a market for bulk purchases. The following argues that neither of these is a satisfactory explanation. A third alternative is suggested.
In the case of restaurants, cost saving has a basis. Food service costs fall into three categories: facilities, labor, and raw materials. Generally, the smallest category is the food itself. Thus, the profit margin on a larger than average meal is quite high.
Take the example of a pizza. A large pizza requires a minimal addition to the labor and energy budget, and no additional rent or capital. Thus it is very profitable to sell larger pizzas, even if the price per pound or square inch is lower.
The same can not be said for packages purchased in a store. The estimated saving from selling one package in place of two or three is on the order of a few pennies. Not enough to justify the price reduction.
In conclusion, cost saving does not justify the marketing of large sizes.
A market for bulk packaging?
An informal survey suggests that no one really wants to buy in large quantities. I’ve never met someone who likes carrying large, heavy containers of soap, kitty litter, or potatoes. Juggling a package to three-dozen rolls is toilet paper is beyond comical.
I propose the reason for a large economy size is a market-segmentation pricing strategy.
The basic principle of pricing strategy is to solve two conflicting goals. First, charge as much as the market will allow. Second, not lose customers by charging too much.
The most obvious example is airline pricing. The market is segmented into two general groups. The first is price insensitive; they will pay anything. They are offered the product with the most convenience and service, which incidentally has the highest margin.
The second segment is the price sensitive; they want low prices. They are offered the price with the least convenience and service. This is a lower margin product. This offering is to capture those customers, even though they provide less profit.
Large economy pricing is like discount airline seats. The goal is to discourage those who are willing to pay more from choosing this alternative. If the product seems inconvenient, just recall that is the goal. The large economy sizes are designed to drive those who are not price sensitive to buy the high-margin regular sizes, while still keeping the price sensitive customers.
Dear Don, You did try awfully hard… I’ll miss you very, very much… maybe it was all for the best. I doubt it, but MAYBE. Love,
I remember reading this inscription in my high school yearbook as if it was yesterday. My school assigned homerooms alphabetically, so I sat next to this girl for three years. I never imagined that she cared who I was. It was high school. We were in different groups.
This is how it goes for me. Introverted and on the spectrum, making friends is a mystery, and identifying friends that I have is still as much a surprise as it was over 50 years ago.
During my teen years, my mother who had similar struggles passed on some advice she’d read in a book. “You can’t meet anyone if you stay at home.”
I took this advice to heart. I remember attending school dances where I initially sat alone. In later years, some people sat with me. A strong recollection was a dance where I spent the entire time expounding on tesseracts. Yes, I was that guy.
In retrospect, the people in that group must have been my friends, but that was lost on me and I never made any overtures to spend time with them.
Over the years, that single piece of advice dominated my relationships. I showed up, but rarely sought or recognized one-on-one relationships. Unfortunately for me, I went to a virtually single-sex college with little opportunity for my low-key approach to have much success with women.
That said I’ve had successes. I’ve been married for over 45 years, have a nice family, and had a successful career. At work, I spent enough time with people to make friends. I also learned to recognize my friends. I developed a small cadre of people interested in working with me and together we formed a small itinerant band of engineers and managers moving from one start-up to another in Silicon Valley.
Still today, my primary way to meet people is to show up. Every day I walk around my neighborhood and after five years, people know who I am and wave, talk and smile. These are my friends. I am a substitute teacher. The other day at the county fair, some college students recognized me and came up to say hello. In a similar way, a parent stopped me on my walk and told me how much her child liked me as a teacher.
In conclusion, I found how to meet people and make friends even though I still have difficulty reading reactions and asserting myself in interpersonal relationships.